Bass Pro Shops celebrates the Great Outdoors
Bass Pro Shops and Cabela’s stores, sellers of hunting and outdoor gear, urged viewers to “get back to nature” after being cooped up for so long (not wrong), as there are still rocks to be skipped! Trails to be trampled! Fish to be caught!
Four quarter-sized Maya Rudolphs
I’ve never heard of Klarna (apparently this is their first Super Bowl spot) but I will take the pitch of four small payments pleasantly re-imagined as four miniature, fringe-gloved Maya Rudolphs on horseback.
Invasion of the celebrity lookalikes
The star-studded cast of Serena Williams, Usher, Megan Fox, Don Cheadle, Maluma, Sylvester Stallone, and Christopher Walken’s voice is revealed to be an army of unnerving imitators by the real Don Cheadle, to underscore the authenticity of…Michelob Ultra’s Organic Seltzers. I didn’t know the case needed to be made for the “realness” of any seltzer (is there fake seltzer?) but I unfortunately have to ask: are these people real? The Megan Fox double is nearly identical.
Bruce Springsteen calls on Americans to find “The Middle”
Bruce Springsteen visits the small chapel in Lebanon, Kansas, at the geographical center of the lower 48 states, to wax poetic about “The Middle” — an oblique, sanitized reference to hyper-partisan political division in the US. Over golden-lit scenes of the American heartland, the Born in the USA singer urges viewers to find the common ground “between red and blue, between servant and citizen, between our freedom and our fear” in a Jeep spot that seems to tacitly acknowledge the new Biden administration with its dedication: to “The ReUnited States of America.”
How did Yellowstone become the most-watched show on cable? Who watches Yellowstone? Wait, what is Yellowstone? Maybe we’ll find out in this recently announced prequel series. If not, I bet someone’s dad knows.
Let’s grab a beer
Anheuser-Busch’s 90-second spot on the many, many occasions to share a beer with someone — at your wedding, after getting fired, over high school memories at a bowling alley, after a fight, after a funeral, before a date — hits a lot harder after a year of isolation and social contraction. Honestly, this might be the most tear-jerking ad of the night.
Timothée Chalamet is Edgar Scissorhands
Internet boyfriend Timothée Chalamet stars as Edgar Scissorhands, outcast son of Edward Scissorhands (Johnny Depp, nowhere to be found here), who’s having a tough time in suburbia. He’s an expert deli salad chopper but banned from the bus, a loner ferried around town by his mom (Winona Ryder, reprising her role as Kim Boggs) — that is, until she scores the silver bullet: a self-driving Cadillac.